Willie Nelson’s Super Bowl Ad For Sketchers Is Really About Legal Weed



If you weren’t by now conscious, Willie Nelson wants to legalize cannabis. Which is the concept of his Tremendous Bowl ad, only he just cannot say it outright, so in its place, he’s promoting legalizing comfort with Sketchers.

Whilst hardly ever mentioning the word hashish, the Sketchers professional is even now a substantial marijuana instant. Making use of a weed icon to air a information of legalization throughout the Super Bowl in the midst of this recent wave of legalization doesn’t talk to significantly of viewers to put two and two jointly, although also becoming capable to skirt the NFL’s principles for their ads.

The industrial is called “Sketchers Legalized Ease and comfort,” and it attributes and exchange amongst Nelson and the commercial’s director.

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Similar: Is The Tide Turning On Tremendous Bowl Weed Advertisements?

Whilst wearing a black tee that reads Legalize, Willie introduces himself, expressing, “I fought for the legalization of the 1 point that can bring comfort and ease to tens of millions. Sketchers.” At this issue, the professional cuts to the director, who appears down at the script in confusion. “You see, Skechers ought to be legal,” says Nelson. The director interrupts him. “Willie, I don’t believe Skechers are illegal any place.” Willie shrugs. “But they sense so great I just assumed the man made them unlawful.”

In a assertion, Nelson discussed everyone’s proper to sense snug, sending a different pro-legalization message in disguise. “I cannot resist generating an look throughout the Super Bowl. And I’m executing this because of a concept we can all agree on—everyone warrants the ideal to sense snug. From the bus to the phase to a jog around the ranch, being healthful and emotion excellent is how I can continue to keep accomplishing what I enjoy.”

Sketchers also introduced a assertion. “We know that includes Willie’s real personality and properly-known passions in a pair of commercials will make an perception for the tens of millions looking at the match.”

Picture by Taylor Hill/Getty Visuals

Connected: Willie Nelson Urges President Biden To Realize 420 As National Vacation

Cannabis ads and the Super Bowl have a minor little bit of historical past. Though a variety of weed organizations have tried out to run hashish adverts in the country’s most significant televised function, the NFL has restricted hashish use, which means weed adverts are a no-no.

One particular thing is certain. Whilst more and much more states continue to legalize cannabis, cannabis laws proceeds to progress at a snail pace.