What Celebrity Cannabis Brands Have Been The Most Successful So Far?


By Andrew Ward In select experiments, celeb endorsements have produced an average¬†4% sales raise. At this time, it appears that is not the case in the US hashish sector. To date, most¬†celebrity cannabis brands, irrespective of whether endorsed or owned, leave some questioning their current market effect. The unease seems warranted when taking into consideration […]

How hemp, CBD companies can vet celebrity partnerships to avoid (embarrassing) pitfalls


This tale at first appeared at Marijuana Small business Day by day. When Canopy Development launched its CBD drink brand, Quatreau, to the U.S. market on March 2, the Canadian cannabis producer also announced its newest manufacturer ambassador: American astrologer Susan Miller. Ambassadors and superstar partnerships are acquainted terrain for Canopy, by now known for […]