Registering Trademarks in the Cannabis Space

As the legality and availability of hemp and non-hemp hashish goods proceeds to expand, obtaining solid, recognizable makes will turn into ever more important in get to stand out from the competitors. Sad to say, sturdy models invite knock-offs and can need aggressive policing. Registering your logos makes policing a great deal a lot easier, but registration of marks utilized to market hemp and non-hemp hashish goods demands technique and forethought.

Why Sign up?

Trademark legal rights move from use, so a registration is not demanded for enforcement. Nonetheless, “common law” rights centered on use alone must be verified in each individual occasion, and you must exhibit that your use of the mark has been adequate this kind of that shoppers acknowledge and associate it with your goods or expert services. This can be challenging, pricey and time consuming. Also, common law legal rights are territorially confined. Even if you can verify these types of legal rights in Oregon (for illustration), you could have no appropriate to protect against use of your mark in other states. Condition trademark registrations are in the same way constrained, but are presently all that is readily available for marks utilised completely to market non-hemp cannabis products and solutions.

By distinction, a federal trademark registration gives the registrant a nationwide, exceptional and presumed proper to use the mark in association with the specified items and products and services. In addition, counterfeit use of a federally registered trademark can direct to statutory damages. That is, you really don’t have to verify an sum of harm—a court may possibly just award damages based mostly on statute. However an additional reward is the ability to file centered on an “intent to use.” You can therefore reserve a mark nationwide for up to three decades in advance of you should clearly show use. Federal registration is readily available for marks utilised to promote hemp solutions, but with some rigorous restrictions as mentioned below.

Use in Commerce Prerequisite

Federal registrations are issued by the United States Patent and Trademark Place of work (the Office environment) the moment an application is authorized and use in commerce is demonstrated. To fulfill the “use in commerce” need, an applicant need to exhibit that a mark is remaining made use of in affiliation with the sale of items or expert services that are legal to trade underneath federal law. Sale of products and solutions not legal underneath federal legislation merely does not rely to establish trademark use for reasons of federal registration. This is exactly where the large greater part of federal trademark apps for use with hashish products and solutions get rejected. A look for of the federal registry displays that, of in excess of 8000 trademark apps for items containing cannabis extracts, only about 1,300 have resulted in registrations. But these 1,300 illustrate that there is a route to accomplishment.

Allowable Items

The Workplace usually rejected all apps for use with items that contains any cannabis extracts underneath the Controlled Substances Act (CSA). The Agricultural Advancement Act of 2018, commonly recognised as the Farm Bill, developed an exception to the CSA for hemp, outlined therein as cannabis extracts that contains < 0.3% THC by dry weight. Based on this, the Office began allowing applications provided they designate only goods having 0.3% THC content or less. But even that limitation isn’t sufficient for some types of goods.

FDAlogoUnless specifically disclaimed, the Office will assume the presence of CBD in products containing cannabis extracts, regardless of THC quantity. On that basis it will reject applications for hemp products that are ingestible (food, drinks, nutritional supplements, etc.), or that claim a medical or therapeutic purpose, under the Food, Drug & Cosmetic Act (FDCA). The FDCA requires Federal Drug Administration (FDA) endorsement to add “drugs” to such products, the FDA classifies CBD as a “drug,” and the FDA has authorized only a few products that include CBD. Thus, an allowable good that is ingestible or therapeutic must not only contain the low THC disclaimer, but must also state an absence of CBD. Notably, the Office has not been rejecting products on the basis that they contain CBG (cannabigerol) or other naturally occurring non-THC, non-drug cannabinoids.

Are the Goods Sold Really Allowable?

Of course this scheme of word-smithing designations to obtain allowance of federal trademark registrations invites error, if not fraud. Registrations are subject to cancellation if use of the mark with the designated goods is not maintained, or if it can be shown that the registration was fraudulently obtained. Thus, critical to a claim of use is that the applicant offers products that actually meet the designation description. The Office does not check for THC levels or CBD presence, and most purveyors of hemp products don’t either. Indeed, there is not even a standardized method for measuring these things. However, studies show that more than half of hemp products either purposefully or accidentally misrepresent their actual THC and CBD levels.i Though legally untested, this presents a potential problem for many existing federal registrations.

If a mark registered for use with goods having < 0.3% THC is found to be used only with products that actually have a greater amount of THC in them, the registration could be canceled. The same fate could befall a registration for goods claiming to have no CBD that, when tested, actually do contain more than trace levels. Even if non-hemp cannabis products are legalized under federal level, registrations obtained with THC and/or CBD limitations would still require the registrant to use the mark with products meeting such limitations.

Keeping Evidence for Insurance

So long as a registrant has maintained use of the registered mark “in commerce” in association with the designated goods, the registration is insulated from attack based on claims of non-use or fraud. The fact that the registrant also uses the mark for goods that are not legal on the federal level is of no consequence to the registration. Thus, it is wise to include in the product lineup under the brand to be protected at least some good that meets the present requirements for federal trademark registration.

One option is to include a product where the only cannabis extract is from hemp seed oil. Without even testing it, you can be reasonably assured that such a product will contain little or no CBD or THC. Another option short of testing is to obtain a certification or warrant from your supplier that particular ingredients truly are hemp, i.e., have < 0.3% THC by dry weight. This could be relied on as evidence should no original product be available for testing to show that use was legitimate at the time registration was obtained. If you can’t obtain such a certification, testing the occasional sample and keeping records over time would also work. Product samples can now be tested for THC content for around $100 per sample, with results back in about a week.ii

Zone of Natural Expansion

Though non-hemp cannabis products cannot be covered directly by federal registrations, a federal registration for CBD/hemp products can have spillover benefits. This is because the scope of a registration may expand to cover things similar to what is designated. The question comes down to likelihood of confusion. Imagine a company holds a registration covering LOOVELA for “nutritional supplements containing hemp seed oil having no CBD and < 0.3% THC by dry weight.” It would be logical for a consumer to assume that non-hemp cannabis products sold under the LOOVELA mark would likely be made by the same company. Thus, provided the company actually sold products complying with its designation, it could assert the CBD-based registration to prevent sale of LOOVELA branded non-hemp cannabis products. Also, should such products be legalized federally, the company would likely be the only applicant able to obtain an additional federal registration for LOOVELA for use with them, because any competing attempt would be confused with their pre-existing registration for CBD/hemp products.

In conclusion, it should be noted that the law in this space is evolving rapidly and is nuanced. Every situation is unique in some way, and there are many reasons an application may fail or a registration may be attacked that are not addressed above. But there is value in obtaining a federal registration for your hemp brands, and there is an overall strategy to be employed for brand protection in the cannabis space.

The content above is based on information current at the time of its publication and may not reflect the most recent developments or guidance. Neal Gerber Eisenberg LLP provides this content for general informational purposes only. It does not constitute legal advice, and does not create an attorney-client relationship. You should seek advice from professional advisers with respect to your particular circumstances.


  1. See, e.g., Bonn-Miller, Marcel O., et al., “Labeling Accuracy of Cannabidiol Extracts Sold Online,” Journal of the American Medical Association, Vol. 318, No. 17, pp. 1708-09 (Nov. 7, 2017) Freedman, Daniel A. and Dr. Anup Patel, “Inadequate Regulation Contributes to Mislabeled Online Cannabidiol Products,” Pediatric Neurology Briefs, Vol. 32 at 3 (2018).
  2. See, e.g.,