Pepsi Launches Hempseed Extract-Infused Energy Drink



By Nina Zdinjak

Beverages giant PepsiCo is launching Rockstar Unplugged, a new type of strength drink infused with hempseed extract.

Rockstar Unplugged, designed to present significantly less energy boost but additional “good vibes,” contains hemp seed oil and B vitamins. The drink also contains 80mg of caffeine offering that burst of energy. The new sugar-absolutely free, calorie-no cost beverage is accessible in three sugar-cost-free flavors — blueberry, passionfruit and raspberry cucumber.

Rockstar Unplugged also features a new campaign — Switch Up Your Temper —  with colorful groove-shaped illustrations symbolizing aura, new music and electricity. These shapes swirl and broaden from the legendary Rockstar star on the 12oz slender cans.

“With Rockstar Unplugged, we carry on the brand’s heritage in driving lifestyle even though delivering innovation to the category,” said Fabiola Torres, PepsiCo typical supervisor and CMO of the Vitality Category. “Ninety-a single percent of our consumers explained to us they wanted a beverage that lifts their temper. Rockstar Unplugged provides the substances buyers have been asking for, generating an opportunity for us to change the class and introduce new buyers to our vitality portfolio.”

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Rockstar Energy’s new partnership with MTV will spotlight the Rockstar Unplugged product and launch a 1st-of-its-form, 3-portion new music series with the groundbreaking music franchise, MTV Unplugged, which shares its name. Kicking off the audio collection in Los Angeles, Rockstar and MTV Unplugged will then hit the street, with two more concerts in 2022.

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“MTV’s legacy is grounded in talking to youthful people with articles and experiences that subject to them,” Jason White, CMO, MTV Leisure Team mentioned. “This partnership with Rockstar Unplugged permits us to increase the iconic MTV Unplugged franchise to a new generation of music lovers as a reimagined concert collection that can generate amusement ahead.”

Rockstar Unplugged is obtainable nationwide, starting at $1.99 per can.

This posting at first appeared on Benzinga and has been reposted with authorization.