Levi’s teams with Danish fashion brand to roll out hemp denim

Levi’s is teaming with a Danish style brand, GANNI, to offer you denim jeans, jackets, dresses and tops created of cottonized hemp.

The assortment promotes the goods as far more sustainable than cotton-centered denim.

“The hemp made use of to make the cloth is all rain-fed with a demonstrated decrease footprint than regular denim, customarily designed from cotton,” Ditte Reffstrup, artistic director of GANNI, instructed Teen Vogue.

“The cottonized hemp is so smooth and lavish in sensation, you truthfully cannot explain to it’s not typical denim.”

Levi’s by now has a minimal variety of cottonized hemp offerings in its WellThread line. The American denim maker’s Levi’s x GANNI collaboration goes on sale Wednesday.

“This collaboration was an chance to [use] upcoming amount sustainable materials with cottonized hemp,” Karyn Hillman, main item officer at Levi’s, mentioned in a push release.

Categories: Briefs, Hemp Fiber and Grain News