A Q&A with Ethan Zohn, Brand Ambassador for Momenta, a Trulieve Brand



Cannabis has been utilised to treat symptoms of cancer and chemotherapy which include extreme and serious soreness, nausea and vomiting. Quite a few athletes also switch to hashish for discomfort aid, incorporating hashish into their pre- and write-up-training routines. While several states have legalized cannabis for medicinal and leisure needs, stigma however exists – even in legalized marketplaces.

MSOs and makes will often make use of a manufacturer ambassador to help beat area stigma and gain traction within just new markets. Trulieve, America’s major hashish multi-condition operator with around 160 storefront places, not too long ago released Momenta, an everyday wellness and total perfectly-getting brand name, in Massachusetts.

We interviewed Ethan Zohn, Brand Ambassador for Momenta, to master extra about his pathway to getting to be a model ambassador and how he incorporates cannabis into his working routines. Ethan is a former qualified soccer participant, Survivor: Africa winner, and two-time most cancers survivor. Ethan is an lively runner and included cannabis into his coaching for the 2022 Boston Marathon. The job interview was carried out on April 14, 2022.

Aaron Inexperienced: Ethan, convey to me, how did you get concerned in the cannabis field?

Ethan Zohn: My entry into the cannabis industry was by way of cancer, sad to say. I seldom smoked marijuana developing up and later grew to become a specialist soccer participant, so hashish just wasn’t component of my daily everyday living.

Ethan Zohn, previous professional soccer player, Survivor: Africa winner and two-time cancer survivor

Just after remaining identified with a exceptional variety of blood most cancers in 2009, I uncovered a large amount of analysis on the advantages of cannabis mitigating the facet results of chemotherapy. At the time, I was staying handled at Memorial Sloan Kettering in New York, where by clinical cannabis was not lawful yet. This meant that none of my medical practitioners could talk about incorporating cannabis into my treatment method system.

Having to resort to unlawful strategies just to attain drugs was a terrible practical experience. At that time, I was pretty fascinated in transforming minds and educating individuals about the added benefits of cannabis, but it didn’t go especially well. Right after to begin with owning beneficial benefits from chemotherapy, I relapsed and experienced to go through it all about again.

That is when I genuinely leaned into cannabis and CBD. It just grew to become a element of my day by day program and portion of my wellness journey. So, that is the place I am now, major into my partnership with Trulieve and Momenta.

Green: We don’t normally listen to the story of how a brand name ambassador arrives to be. How did you url up with Momenta?

Zohn: I was a keynote speaker at Boston Cannabis 7 days, and Trulieve was also attending the conference. I was currently familiar with the brand primarily based on their health-related footprint in Florida and introduced myself to the crew. For the duration of our dialogue, I figured out they ended up opening a new dispensary in Framingham, Massachusetts.

As I discovered additional about Trulieve, I grew to definitely really like their passion and aim on research, client education and learning and furnishing top quality solutions. From my experiences in the hashish entire world, I just was not viewing considerably of that. Trulieve was coming at it from a medical viewpoint, and that aligned a lot more with the place I stood. So, I pitched them this ridiculous concept, “Hey, why really don’t I operate the Boston Marathon on Momenta merchandise?” From there, it took off as a campaign that provided item launches, charity initiatives and even some superstar assistance. I imagine it was a excellent combination of absolutely everyone coming jointly, and we’re all successful in this scenario. I’m also functioning for Active Towards Cancer mainly because I help their mission to make workout an integral part of cancer procedure.

Inexperienced: So, you had the athletics qualifications prior to cancer and then quite a few many years of procedure. What bought you back again into operating?

Zohn: When I was identified, I was schooling for the New York Metropolis Marathon and ended up not being able to run. Cooped up in my clinic area, I’d look out the window and I observed men and women were just running up and down Very first Avenue. I said to myself, “Oh my God. If I get out of this issue alive, I’m likely to operate. I’m going to put on a pair of footwear. I’m going to crack out of this mobile and I’m heading to just operate the streets -and run with liberty.”

Zohn at the 2022 Boston Marathon. Impression from his Instagram website page

Which is when I really begun operating marathons. I ran my 1st marathon 9 months following my initially stem cell transplant. The second marathon was when I underwent chemotherapy.  Eleven months immediately after my 2nd stem mobile transplant, I ran in the 2013 Boston Marathon, which was the 12 months of the bombing. Amidst that tragedy, I was celebrating one particular year in remission.

I’ve generally measured my wellness and wellness primarily based on how I felt when working. It may well sound odd, but I know I’m in good form if I can run a mile in seven minutes. If it usually takes me 10 minutes, I need to operate out a small bit more. Measuring my life in phrases of health has always created sense.

It is a purpose of mine to use sporting activities as a platform to educate other people on nutritious life. I have a charity known as Grassroots Soccer, where by we use soccer to educate lifestyle lessons to youngsters. I have also worked with the Leukemia & Lymphoma Society in training for triathlons to elevate cancer recognition.

There are even now a lot of individuals out there who think of hashish as an illicit or gateway drug, and I experience a duty to obstacle all those dated stigmas. I sense fortuitous to work with Trulieve and educate men and women on how hashish can be built-in into anyone’s daily lifestyle as part of their wellness journey. Cannabis has so lots of applications in my personal daily life and has served with my sleeplessness, pain and anxiety. I’m hopeful that my advocacy operate all over this plant will aid other men and women who are just as invested in their psychological and physical overall health to uncover relief in more normal ways.

Eco-friendly: What does your running regimen look like with hashish and how did you build that?

Zohn: Prior to, I often saved athletics and hashish different. Integrating cannabis into my jogging program was a gradual method, and I however don’t consider any large-dose products and solutions when I’m functioning. In advance of each individual race, I acquire a 5-milligram Momenta capsule and acquire a further dose around the hour and thirty moment mark.

Men and women chat about athletes finding into the zone, and I feel like hashish receives me into the zone a lot quicker. I can lock in and stay laser-centered. Hashish also plays a substantial part in my recovery regimen. I like to use Momenta’s THC-infused lotions and cooling gels that appear in a assortment of cannabinoid ratios.

Eco-friendly: What would make Momenta solutions unique?

Zohn: Momenta is a terrific entry issue for any person looking to incorporate hashish into their work out program or wellness journey. Trulieve begun as a health care manufacturer and its merchandise replicate the company’s ongoing commitment to analysis and excellent. I also have a tendency to look for out constant solutions, specifically when I’m training. In my personal practical experience, a gummy will occasionally be far too powerful, and other times I don’t come to feel just about anything. Momenta solutions, on the other hand, supply the very same experiences every single time. I do not want any surprises on race day or when I’m having into a workout.

Eco-friendly: What’s subsequent for Momenta?

Zohn: Momenta a short while ago introduced in Massachusetts at a few of Trulieve’s spots but I’m assured that it will immediately turn out to be a local most loved. The wellness brand is also offered in Florida and West Virginia, and I can see Momenta gaining traction amid other clinical individuals interested in supporting their holistic health. I’m energized to watch Momenta expand into a recognizable national brand name as Trulieve continues to maximize its retail footprint across the nation.

Green: Last query: what in hashish or in your personal existence are you most interested in learning about?

Zohn: There wants to be additional investigation on hashish and how cannabinoids and terpenes effects the entire body from a wellbeing standpoint. Federal legalization will be a gamechanger on the study front, and I hope much more users of the medical group will research cannabis’ apps for distinct wellness concerns. I’m a cancer survivor. My nephew is autistic. I assume there’s a great deal extra fascinating investigation to occur.

It is refreshing to seem at cannabis as a new field expanding from the ground up. Regardless of whether it is branding, promoting or technology, folks are making an attempt to determine this all out! A whole lot of what I do influences how hashish is perceived in culture. How can we use cannabis to share messages and attract recognition to what is taking place in the entire world and the setting? I love looking at hashish participate in a position in social issues.

I’m also interested in creating a lot more constructive techniques to teach and deter teens from working with hashish. I at present volunteer for the Safe and sound Roots Foundation, which raises funds from the cannabis marketplace and invests all those resources into proof-dependent teenage drug prevention applications. The sector plays an critical function in minimizing material use amongst minors, and I’m happy to be a component of a motion that educates the youth on risk-free cannabis use while arming grownups with correct facts.

Eco-friendly: All right, great thanks Ethan. That concludes the job interview.

Zohn: Thanks Aaron.